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ABOUT DL | AK

Business Challenges. Intelligent Solutions. Measurable Growth.

Whether you're launching a business, struggling to generate leads, or ready to modernize your marketing, DL | AK identifies what's holding you back and builds what moves you forward—from strategic audits and high-performing websites to customer acquisition systems, marketing intelligence, and AI-enabled automation.

“Don’t find customers for your products, find products for your customers.”

— Seth Godin

DL Cook

PARTNER

DL Cook is a business development strategist, innovator, founder, and entrepreneur with more than three decades of experience across multiple industries. Her expertise in consumer psychology, market intelligence, and integrated marketing informs a strategic approach to business development, innovation, and commercialization. Working with founders, inventors, startups, and established businesses, she connects market opportunity with commercial execution—shaping product strategy, competitive positioning, go-to-market initiatives, strategic partnerships, and distribution channels. Her work bridges the critical disciplines of business development, brand strategy, and market expansion, aligning customer demand with the strategies required to build, position, and grow commercially viable businesses.

Business DevelopmentVenture DevelopmentProduct Development & CommercializationIntegrated MarketingBrand InnovationMarket Intelligence
Strategic Positioning
Copywriting
AI Automation
DocuMarketing & Film

Amy Koenig

PARTNER

Amy Koenig is an executive marketing strategist and entrepreneur with more than 25 years of experience in brand development, product launches, and integrated marketing. Her background includes senior marketing leadership at LG Electronics, TCL Communications, Kraft Foods, and other major consumer brands, in addition to her experience at recognized global agencies. Amy previously held a position on the Google Advisory Council. Her expertise encompasses consumer insights, strategic partnerships, positioning, and go to market planning. She connects corporate brand leadership and agency experience with customer understanding, marketing execution, and the development of distinctive brands and market opportunities.

Executive Brand StrategyProduct LaunchesGo-to-MarketIntegrated MarketingStrategic PartnershipsConsumer Insights
WHAT WE BRING TOGETHER AT DL | AK
  • Consumer insights and marketing intelligence
  • Strategic positioning and brand development
  • Websites, digital marketing, and demand generation
  • Product development and commercialization
  • AI marketing systems architecture: research workflows, connected CRM and customer data, automated qualified-lead progression, and AI-assisted decision support with human verification.
  • Go-to-market planning and growth strategy
  • Audits, implementation, and measurable performance
WHAT MAKES DL | AK DIFFERENT
  • Demand-first thinking
  • Opportunity intelligence
  • Know where the opportunity is before you commit resources
  • Cross-sector pattern transfer
  • Commercialization architecture
  • Practical judgment, not performance consulting

Start with the Opportunity, Decision or Constraint in Front of the Company.

MEET THE FOUNDERS
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